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About Us

From humble beginnings to a leading name in luxury celebrations, Pink Wasabi Events has always been rooted in creativity and connection. Our story began with Wasabi Studios, a boutique photography studio where we curated a jewelry line and styled brand photoshoots for Pink Wasabi Boutique. As our studio and event space gained popularity among local universities, PR firms, and emerging brands as an intimate venue for launches, gatherings, and celebrations, a new chapter began.

We started hosting #WasabiWednesdays, a signature experience that quickly caught the attention of event planners seeking mobile beauty and wellness services for their destination clients. One thing led to another—and after years of planning, designing, and hosting events—Pink Wasabi evolved into a full-service event planning and design agencyknown for its bespoke approach and elevated details.

Today, Pink Wasabi Events is proud to offer wedding and event planning, design, décor and production services that transform ordinary spaces into extraordinary experiences. With two additional divisions—PINK. Marketing & Activations and Blush Events—our brand continues to provide a diverse portfolio of services to serve consumers and businesses across all demographics who value exceptional design, personalized experiences, and unforgettable moments.

While we proudly serve Southeast and Southwest Florida, our work knows no boundaries—we’ve produced unforgettable events from the shores of Miami to the mountains of Vail, Colorado, and the historic charm of Boston, Massachusetts. Whether you’re planning a dream wedding, a high-profile brand activation, or a chic social gathering, wherever your celebration takes you, Pink Wasabi Events will be there to bring to deliver sophisticated, trend-forward events with heart.

Meet Shari Alhashemi

Founder, CEO and Creative Director of Pink Wasabi Events, Shari Alhashemi is known for her signature mix of bold creativity and meticulous production. With a background rooted in luxury retail and high-end marketing, Shari’s journey into the world of event design began long before she ever held a clipboard or crafted a timeline.


 

Her early career at top global design houses refined her eye for style and detail. It wasn’t long before prominent event planners began hiring Shari to execute high-profile productions, and photographers sought her touch to style editorial shoots and elevate social media content. Her reputation for flawless execution, modern elegance, and storytelling through design quickly made her a go-to creative force in the industry.

In 2014, Shari founded Pink Wasabi Events — a passion project that combines everything she loves: event production, luxury aesthetics, creative strategy, photo styling, and technology. What started as a niche offering quickly evolved into a full-service planning and design studio, trusted by couples and brands alike to bring unforgettable events to life.

Pink Wasabi Events is more than a production company. Under Shari’s direction, it becomes a wanderlust-inspired journey where dreams meet logistics, and creative vision is transformed into beautiful, tangible reality. Whether it’s an intimate elopement, a high-fashion editorial, or a large-scale celebration, her work celebrates love, personality, and the magic of meaningful moments.

Her “secret sauce”? A rare blend of sass, spice, and sophistication — served with a deep understanding of what makes a celebration truly unforgettable. With Shari at the helm, clients gain not just a planner, but a creative partner who honors the emotion behind every milestone and ensures every detail has its place.

Curious about the name Pink Wasabi? It’s a story worth sharing — and Shari would love to tell you more over a call or in person.

Meet Pink Wasabi’s Event Coordinators

Marisa and Alison

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